A Note From the Founders: Why We Built adsVase

Mobarak Inuwa

21 August, 2025 • 5 mins read

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Updated 2026-01-10

When we first imagined adsVase, we weren’t just thinking about another social platform or another advertising tool. We were thinking about how broken online advertising feels today.

For businesses, creating content often feels like shouting into the void. For creators, the tools are scattered, complicated, and sometimes unfair. And for everyday users, ads rarely feel meaningful—they’re interruptions, not conversations. When was the last time an ad made you feel something other than annoyance?

We asked ourselves: what if ads could be something different?

The Idea Behind adsVase

At its core, adsVase is about connection. We wanted to create a space where businesses and individuals could come together, not just through ads, but through content that feels alive—interactive, discoverable, and rewarding.

We started with a simple belief: advertising doesn't have to be a one-way broadcast. It can be a conversation. It can be creative. It can be useful.

We imagined ads that:

• Engage like social posts – What if your ad could spark conversations through likes, comments, and shares? What if people actually wanted to interact with it, not because they were forced to, but because it resonated with them?
• Are powered by AI – Not the kind of AI that replaces human creativity, but the kind that enhances it. Smart tools that help you improve your ideas, draft thoughtful replies, polish your visuals, and organize your campaigns—so you can focus on what matters: your message.
• Build real growth – Not vanity metrics or empty clicks. Real connections between businesses and audiences. Growth that's measurable, sustainable, and meaningful. A place where businesses find their people, and audiences discover brands they truly love.

That's how the concept of Vases was born.

Just like a vase holds flowers—arranged carefully, displayed beautifully—a Vase on adsVase holds collections of ad posts. It's a curated, organized, and shareable way for creators to showcase their brand, tell their story, and build a visual identity that sticks. Think of it as your portfolio, your campaign hub, and your storefront—all in one place.

Why We're Starting With an MVP

We've seen too many platforms launch with grand promises and flashy features, only to miss the mark on what users actually need. We didn't want to be that.

We believe in building alongside our community. That's why we're starting with an MVP (Minimum Viable Product)—a lean, functional version of adsVase that delivers the essentials without overwhelming you with complexity.

Here's what the MVP includes:

• A smooth onboarding flow – Whether you're a creator creating your first ad post, post vase or finding new followers or an explorer looking for content, we want your first experience with adsVase to feel intuitive and welcoming.
• Tools to create and post – Build ads, Reels, and Vases with ease. No steep learning curve. No technical headaches. Just straightforward tools that let your creativity shine. Very similar to traditional social platforms.
• AdoraAI Messaging Assistant – AdoraAI Messaging Assistant is an AI-powered messaging feature within the adsVase platform designed to help creators efficiently manage high volumes of inbound messages. It reduces cognitive load, saves time, protects creators’ emotional boundaries, and ensures that high-value conversations are never missed.
• Discovery feeds – Explore content, dive into AI-recommended ads tailored to your interests, and find brands and creators you never knew you needed. This ensures higher engagement, content relevance, and user retention.
• Post Creation and Enhancement with AdoraAI - AdoraAI enhances or generates ad content that is relevant, engaging, and aligned with the creator’s brand voice by leveraging creator-provided inputs (titles, descriptions, and media) alongside creator profile information and historical content.
• User Support, Content, & Personalization Features - AdoraAI serves as an integrated, intelligent support system designed to also educate, and assist users throughout their journey on the adsVase platform. This reduces friction for new users and empowers all users to maximize the platform’s value through continuous learning.

This MVP is not the end. It's the beginning of a conversation—with you, our early users. Your feedback will shape what adsVase becomes. We'll be listening, iterating, and evolving based on what you tell us works (and what doesn't).

What Success Means to Us

Yes, we'll be tracking metrics—1,000+ active users in the first two weeks, 500+ pieces of content created, strong onboarding completion rates. Numbers matter because they tell us if we're on the right track.

But for us, success runs deeper.

Success is seeing a small business discover their first customer through adsVase—someone who found their product in a feed, clicked because it felt relevant, and became a loyal fan.

It's a creator feeling empowered because AI helped them turn a rough idea into polished, professional content they're proud to share.

It's users scrolling through their feed and pausing—not to skip an ad (now a social post), but to engage with it. To comment. To save it. To say, "This ad actually feels relevant. I'm glad I saw this."

That's the world we're building toward. One where ads aren't noise—they're signal.

The Road Ahead

We're just getting started, and we know adsVase has so much room to grow.

In the future, we envision opening up tools for:

• Monetization for Creators – Imagine being paid for advertising. Not just as an influencer with a massive following, but as any creator building an audience and crafting compelling content. You bring the creativity and audience—we'll help you get rewarded for it. Crazy? Maybe. Overdue? Absolutely.
• Community features – We see adsVase becoming more than a platform—it could be a space. Marketplaces where creators and businesses collaborate. Live events where brands interact with audiences in real time. Tools for deeper collaboration and co-creation.
• Smarter AI – We're already working on the next wave: full AI-generated posts based on simple prompts, advanced analytics that give you actionable insights (not just data dumps), and personalization that feels genuinely helpful—not invasive.

But no matter how big we grow, our focus will remain the same: empowering people to connect, create, and grow through better ads.

We won't lose sight of what brought us here—the belief that advertising can be better, fairer, and more human.

An Invitation

To our early adopters: thank you. You are the brave ones. The ones willing to try something new before it's polished and perfect. You are helping us test, refine, and imagine the possibilities. Your voice matters more than you know.

To businesses and creators everywhere: this is your invitation to try something different. To stop shouting into the void and start building real connections. Sign up for the waitlist. Create your first Vase. See how ads can feel less like noise and more like a story worth sharing.

We can't wait to see what you build.

With gratitude and excitement,
The adsVase Team

P.S. – Got questions, feedback, or just want to say hi? We'd love to hear from you. Drop me a line at i.mobarak@adsvase.com. Let's build this together.